THE CHALLENGE
When Milgard Windows wanted us to reinvent its entire web presence, there was a big job ahead. Its website was filled with outdated content, running on incompatible technologies and hosted at multiple providers. Most importantly, its web presence was an inaccurate reflection of the actual company identity.
THE APPROACH
Our job was to create a site that would honestly reflect Milgard's leadership position in the building products industry, family with existing collateral materials and motivate customers to ask a dealer to visit their home.
THE WORK
We began by conducting an analysis of competitor's sites and interviewing Milgard's management to determine the project criteria. A new site architecture was developed to ensure that Milgard's audiences could quickly and easily access solutions to their window and door needs and encourage direct contact with local dealers. We integrated search engine optimizations to increase traffic and allow users to find relevant content, and we consolidated Milgard's hosting to one location.
THE RESULTS
The response has been excellent. Traffic to the site increased from 1000 visitors a day to 1300. In the first 60 days of the new site launch, Milgard occupied the number one position on several search engines. Both traffic and positive feedback continue to grow. And, finally, the Milgard webmaster was recognized as Employee of the Year, based on the dramatically improved site, proving great work doesn't go unnoticed.
