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MARCH 2010

IN THIS ISSUE:
	ROLE BLENDING CAN CREATE NEW OPPORTUNITIES
	EMAIL AND SOCIAL SITTING IN A TREE
	CASE STUDY: NW NATURAL SMART ENERGY PROGRAM
	GOOD BOOKS FOR BUSINESS

ROLE BLENDING CAN CREATE NEW OPPORTUNITIES
The roles we all played in commerce were once so clear, so concise. Seller. Buyer. Advertiser. Media outlet. Product developer. Customer relations. But now the lines between those roles are a big blur. CEOs are answering customer feedback emails. Consumers are posting word-of-mouth advertising on their Twitter and Facebook accounts. And new media has become the R&D department for new product development. more...

EMAIL AND SOCIAL SITTING IN A TREE
Ever since social media arrived on the scene in earnest, murmurings of "email is dead" have been circulating around the internet. Discussions on the topic were largely speculative — occasionally including some narrowly-focused statistics — until some recent studies shed some data-driven light on the topic. more...

GOOD BOOKS FOR BUSINESS
In today's advertising world, where entertainment seems to trump results, Sean Trapani reminds and re-teaches the true task of advertising: to generate a measurable response that advances a sale. Period. And Nets, Locks and Erasers is a perfect tool to refocus the teaching of future ad creatives, and to remind veterans how to achieve successful ad creative solutions. The simplicity of the book makes it easy to read and even easier to understand some key principles. And the shorter length is perfect for frequent quick reference, even to the point of never starting a new project without picking it up and reading it over again.

	CASE STUDY: NW NATURAL SMART ENERGY PROGRAM Read how a single email newsletter did the work of many. view the work...
DARWIN AWARD WINNER: ROCKS IN THE HEAD
	Jake reached the summit of Saddle Mountain in Oregon, and then he informed his friends that he planned to make a controlled slide down the cliff face. He would meet up with them in the parking lot or on the trail below. Some folks are satisfied with the risks and rewards of dune sliding, and the chance of a 150-foot, broken-limb tumble. Not Jake. The 18-year-old decided to 'git-er-dun' down a thousand-foot cliff instead. He slid pell mell down the escarpment, and what was intended to be a controlled slide ended abruptly 1,000 feet below the summit, when his body came to rest in a steep ravine. Friends were shocked. "We are shocked," they said, "because he is always doing stuff like this and coming out smiling."
	THOUGHTS ON THINK Tell us what you think about THINK or suggest a topic for the next issue. let us know...

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