RESOURCES · E-NEWSLETTERS · THINK · DECEMBER 2009

DECEMBER 2009

MAKING THE NEWS
Congressmen tweet during hearings. It becomes a topic on talk radio around the country. An NPR host tweets about stuffing bananas from the United Airlines Red Carpet Club into his bag and it fills Twitter feeds for weeks — and even spurs a dialogue between him and the airlines. This begs the question: What is appropriate for a press release to The Wall Street Journal and what belongs on Twitter? And, as PR professionals, how do we determine what constitutes news in this new communications era? more...

PROCUREMENT SUCCESS
A change has occurred in the agency world: in-house client procurement departments increasingly are involved in the printing and production process. In some cases, the agency hands procurement a file (or a script) without any further input. While there are risks if the agency production team does not see a project through to the end, the procurement department and the agency ultimately have a shared goal. And we have a few tips to help you achieve it. more...

GOOD BOOKS FOR BUSINESS
This book stresses to marketing professionals the importance of putting the consumer in the center of our thought process. The author is a strong proponent of consumer research leading marketing strategies. Her focus is that marketing professionals need to see the world through their customers' eyes. To address this, she outlines 12 principles of consumer insight and gives specific examples from well-known marketing campaigns.

The author contends the "sweet spot" is hit when there's the right combination of consumer insight and brand insight. Thanks to its pragmatic examples and knowledgeable, yet down-to-earth tone, Hitting the Sweet Spot is an easy read and is recommended for advertising and public relations professionals. It's a good way to remind smart marketers who should be the focus of their efforts.

CASE STUDY:
2009 NW NATURAL STREET
OF DREAMS

See how HMH helped market condos in the clouds.
view the work...

GOING UP. GOING DOWN. GOING DIGITAL.

Paper and postage are going up. Ad spending is going down. As more and more B2B and consumer publications take offline publications digital, your advertising strategy must change in order to leverage the medium. To start with, consider how digital might impact your creative.

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THOUGHTS ON THINK
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