RESOURCES · E-NEWSLETTERS · THINK · MAY 2009

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MAY 2009

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IN THIS ISSUE:
SOCIAL MEDIA 101: 'GET' SOCIAL!
COMMUNICATING WITH EMPLOYEES IN TOUGH TIMES
CASE STUDY: SUBWAY VOICE YOUR CHOICE CAMPAIGN

SOCIAL MEDIA 101: "GET" SOCIAL!

  • How's your RSS feed iGoogle-ization working for you?
  • How many tweets does it take to fill your Twuffer queue for a month's worth of twitter-sation?
  • What level of fear does the threat "Don't make me blog you" instill?
  • Have your friends poked you lately? Kidnap!'d you?
  • Do people StumbleUpon your site and Digg it?
  • Are your bookmarks delicious?
  • Is FriendFeed "how you know?"
  • Have you consulted a grader lately regarding your social popularity?
  • Do you have no idea what on earth the last eight questions are asking?
If you answered "Huh?" to all but the last question, don't fret. We've put together the perfect presentation to get you up to speed. We call it Social Media 101 and we've posted it on our website for your viewing pleasure. In it, we'll walk you through the basics of what social media is, why it's hot and how to get started. We'll touch on the strengths of various social media and how they can benefit your business.

So,what are you waiting for? It's time to "get" social!
watch social media 101...


COMMUNICATING WITH EMPLOYEES
IN TOUGH TIMES

In today's turbulent economy, even companies that haven't had a layoff in years may find it necessary to cut back. And that means delivering bad news to employees.
 
    We're sorry but... we have to let you go.
 
It won't be easy to say those words to people you hired, people you like, people you've worked with for years. But we have a few suggestions that may be helpful in this difficult situation.
learn more...


GOOD BOOKS FOR BUSINESS
The New Rules of Marketing & PR In The New Rules of Marketing & PR, David Meerman Scott makes it easy for us to learn about online thought leadership and viral marketing strategies. These are the "new rules" used to create marketing programs that have sold more than a $1 billion in products and services.

Scott will show you how he developed strategies that, for just a few hundred bucks, earned him spots in the MarketingSherpa Viral Marketing Hall of Fame in 2006 and again in 2007.


CASE STUDY:
SUBWAY VOICE YOUR CHOICE CAMPAIGN

See how HMH helped Subway capitalize on the excitement of election year.

View the work...

WHEN INSULTS HAD CLASS...

"I am enclosing two tickets to the first night of my new play; bring a friend... if you have one."
– George Bernard Shaw to Winston Churchill

"Cannot possibly attend first night, will attend second... if there is one."
– Winston Churchill, in response

 

"He has never been known to use a word that might send a reader to the dictionary."
– William Faulkner (about Ernest Hemingway)

"Poor Faulkner. Does he really think big emotions come from big words?"
– Ernest Hemingway (about William Faulkner)


THOUGHTS ON THINK
Tell us what you think about THINK or suggest a topic for the next issue.
Let us know...

 
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THE PEOPLE BEHIND THINK  With offices in Portland, Oregon, and Charlotte, North Carolina, HMH is a 31-year old, creative marketing communications agency whose services include brand strategy, public relations, advertising, media buying, graphic design and interactive.
Learn more about HMH.
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