RESOURCES · E-NEWSLETTERS · THINK · DECEMBER 2007

DECEMBER 2007

UNDERSTANDING THE "WHY" IN GEN Y.
Marketers haven't been dealt a bigger opportunity since the Baby Boomers. A lack of understanding of Generation Y's idiosyncrasies, and the huge differences between it and previous generations, can break your brand. As marketers, how do we break through and get this generation to grab hold of OUR brand? more...

THE RACE. THE WAIT. ADDRESSING 2008'S CHALLENGING TV MEDIA ENVIRONMENT.
If you're anxiously awaiting the next round of island secrets, don't. The popular adventure series "Lost" has now gone missing. On the brink of the 2008 Olympics and the presidential elections, the recent writers' strike adds yet another dimension to an already challenging TV media environment. What does it all mean? And, more importantly, what should you do about it? more...

GOOD BOOKS FOR BUSINESS
This little gem of a marketing book is worthy of a place on every marketing professional's bookshelf. The book is full of useful tips and practical instructions for measuring the truly important metrics that help marketing impact a company's most critical goals. As 2008 approaches, this book can be useful BEFORE writing or formulating any marketing plan or budget and should be re-read annually. The author has taken great pains to keep the book short for efficient reading by busy executives.

CASE STUDY:
WHEN SUBWAY® RESTAURANTS WANTED TO LEAD THE EUGENE MARATHON FROM START TO FINISH, HMH HELPED MAXIMIZE ITS SPONSORSHIP.

When Eugene, Oregon, announced it would host its first major marathon in 20 years, Subway was ready to step up and race. With its complete menu of healthy fast food options, the marathon was the perfect venue for Subway to promote a healthy lifestyle. See how HMH helped Subway capitalize on its sponsorship at every turn.

View the case study

THOUGHTS ON THINK
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