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OCTOBER 2007

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IN THIS ISSUE:
	A BIT ABOUT BETTER BRAINSTORMING
	INTEGRATED MARKETING
	CASE STUDY:SEE HOW HMH HELPED OREGON COMMUNITY CREDIT UNION FIND ITS MOJO BY LEARNING TO LIVE ITS "NICE."

A BIT ABOUT BETTER BRAINSTORMING
Brainstorming sessions can be magical. Powerful. Hysterical. They can get you from point A to point Q fast. They stir inspiration and get people thinking and asking questions. Brainstorming can be a wonderful thing. It also can be the worst 45 minutes of your day. more...

INTEGRATED MARKETING
Businesses increasingly are embracing integrated marketing. A recent study by the Association of National Advertisers reports that integrated marketing communications is one of the most significant issues affecting business marketing decisions and planning today. At the same time, however, some marketing professionals admit that their own organizational structures haven't evolved enough to fully embrace integrated ideas throughout their companies and this appears to be true for their client counterparts, as well. more...

GOOD BOOKS FOR BUSINESS
This month's recommended reading asks the question: Where do great ideas come from? The book Chasing Cool includes interviews with more than 70 creative visionaries and offers their advice on how to be an innovator, primarily by telling us how others have failed. Because real invention rarely comes from emulating what has been created. It requires that rare ability to look ahead and see opportunities on the horizon and create something new. Even if we discover we don't possess the magical ability to see that far ahead, this book gives us an appreciation for those who can.

	CASE STUDY: SEE HOW HMH HELPED OREGON COMMUNITY CREDIT UNION FIND ITS MOJO BY LEARNING TO LIVE ITS "NICE.". When a change in its charter allowed a Eugene, Oregon, based credit union to expand into 10 Oregon counties, the credit union struggled to find a way to keep its community roots while increasing membership. See how HMH helped Oregon Community Credit Union focus its brand and allow it to grow without losing its most loyal members. View the case study
BUMPER SNICKERS
	If it's not one thing, it's your mother. To err is human, to moo bovine. Think globally, Act galactically. That's not a haircut, it's a cry for help. If God can be found within, I hope he likes enchiladas. Kids in the back seat cause accidents; Accidents in the back seat cause kids.
	THOUGHTS ON THINK Tell us what you think about THINK. Or suggest a topic for the next issue. Let us know...

THE PEOPLE BEHIND THINK With offices in Portland, Oregon, and Charlotte, North Carolina, HMH is a 29-year old, creative marketing communications agency whose services include brand strategy, public relations, advertising, media buying, graphic design and interactive.
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