HMH Bags National Subway Digital Best Practice Award
March 08, 2010
PORTLAND, Ore. -- HMH received the SUBWAY® Franchisee Advertising Fund Trust Digital Best Practice Award at the South Beach, Florida, annual agency summit. The agency was selected for its "Listen at Work" media campaign, developed in partnership with the Entercom radio station group for the Portland, Oregon, market.
The campaign included a variety of digital media vehicles designed to extend local SUBWAY product messages to specific target audiences on various radio stations. A combination of AM web wake-up pop-up banner ads, video pre-roll ads and online streaming radio ads bolstered customer impressions with at-work station listeners.
According to HMH account supervisor Audra Brown, "The campaign proved to be a very efficient and effective addition to the market’s regular broadcast media buy."
Brown serves as account supervisor and Judy Anderson is media buyer for the HMH Subway account team. HMH is agency of record for SUBWAY Portland, Eugene, Medford and Eureka franchises.
Subway restaurants is the largest submarine sandwich franchise in the world, with more than 32,000 restaurants in 91 countries.
With offices in Portland, Ore., and Charlotte, N.C., HMH is a 32-year old full service marketing communications firm serving a wide range of local, regional and national clients. HMH offers brand strategy, advertising, media buying, public relations, graphic design and digital services.
