Denise has nearly 20 years of marketing experience, 17 of them in research focused on understanding consumers, brands and industries and how they affect one another (i.e., account planning). Denise has worked on both the agency and client sides of the business, which gives her great sensitivity to what our clients need and want from their agency partner. At HMH, her responsibilities include conducting primary and secondary research, staying on top of relevant industry trends, and understanding how things happening in society might impact the way you should communicate with your target audiences. Denise represents the consumer's voice in the agency ensuring that the work developed resonates with its intended audiences.
FIRST JOB:
Car hop at Dog-n-Suds (the "suds" were root beer, not beer!).
WORST JOB:
Picking strawberries (I hated how the morning dew got my shirt cuffs wet. Ugh!).
FAVORITES:
Poem: Robert Frost's "The Road Not Taken".
Artist: Vincent Van Gogh.
Music: Country (A little embarrassing, but true!)
Color: Plum.
Foods: Almost anything Mexican; everything Italian.
Pastime: Shopping.
FAVORITE THING TO DO OUTSIDE OF WORK:
Well, that'd be shopping again. It's a girl thing I do with my two daughters, although one of them is better at it than the other.
PET:
A beautiful 20 lb. and sometimes mean Siamese cat – Beauty and the Beast rolled into one furry bundle.
EMBARRASSING STORY:
On a blind first date, I was taking a sip of my cocktail and the little straw went up my nose. I guess I didn't really know how to drink a cocktail and I neglected to move the thing out of the way before I sipped. Now I know.
