COMPANY · NEWSLETTERS · JULY 2008

JULY 2008

ONLINE SHOPPING FRUSTRATIONS IMPACT STORE AND BRAND PERCEPTION
Online shopping is bigger than ever for wealthy 25-44 year old women. According to an Ouch Point survey, they are the largest user group but they aren't the only ones. Ninety percent of the 1,000+ random participants said they shop online these days, with more than one-fifth making a purchase. more...

MAXIMIZE YOUR STANDARDS. MINIMIZE YOUR FOOTPRINT.
Recycling one ton of paper saves 7,000 gallons of water, 17-37 trees, 4,000-kilowatt hours of electricity and 60 pounds of potential air pollution. Recycling is a well-recognized means for promoting sustainability. Many printers are recycling and taking measures to minimize their environmental footprint by meeting and even exceeding environmental standards for the industry. How can you print "green" and practice sustainability? more...

GOOD BOOKS FOR BUSINESS
All great work starts with a well-written creative brief that provides the right mix of strategic direction, customer insight and creative inspiration. This book contains award winning briefs and the creative work developed from them. The book is a great way to evaluate the quality of the creative briefs you are creating with your agency. Is the information provided enough to inspire the next great campaign? At HMH, we believe in creativity with purpose. In other words, creatively solving the issues and opportunities presented in the creative brief. So we sweat the details up front to ensure the end result is the best it can be.

CASE STUDY:
CAROLINA RAPTOR CENTER

Our pro bono work for the Carolina Raptor Center helped draw flocks of people to the center and get a fundraiser off the ground.

View the work...

THOUGHTS ON THINK
Tell us what you think about THINK or suggest a topic for the next issue.
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