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JUNE 2007

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	IN THIS ISSUE: FORGING CONNECTIONS IN A CONSUMER-CONTROLLED MARKETPLACE WEB 2.0: WHAT'S ALL THE HYPE? CASE STUDY:SEE HOW HMH HELPED STERLING TRUCKS REINVIGORATE THEIR BRAND



	FORGING CONNECTIONS IN A CONSUMER-CONTROLLED MARKETPLACE With more than two million advertising messages bombarding the average consumer each year, it's not easy to get noticed. Add to that the ability to TiVo through commercials, install pop-up blockers and be informed and entertained from RSS feeds, the Internet, and other communication channels, there's no doubt: the tide has turned. Consumers—not marketers—are in control of the messaging they receive. But don't lose heart. A new marketing methodology helps you connect in a deeper, more meaningful manner and forge powerful, lasting relationships with your customers. more... WEB 2.0: WHAT'S ALL THE HYPE? The term "Web 2.0" is invoked to describe everything from online activities to applications, yet its meaning is still not easily defined. Is it just a catchall technological buzzword? Should you jump on the bandwagon? Is it too late? Find out what all the hype is really about. more... GOOD BOOKS FOR BUSINESS Combining extensive research with inspiring real-life examples, Ed Horrell explains in The Kindness Revolution that providing exceptional, compassionate customer service can only happen when you build deep and lasting relationships with your employees. And it is kindness, says Horrell, that most characterizes those relationships. For organizations of any size or industry, The Kindness Revolution is a resounding wake-up call to change the way your company thinks about its employees, and to practice the basic values of dignity, respect, courtesy and kindness from top to bottom throughout your organization. The way you treat your employees will be the way they treat your customers. Follow the wise advice and insightful examples in the book and experience the enormous payback in loyal customers, a more prosperous company—and a better way of life.

	CASE STUDY: SEE HOW HMH HELPED STERLING TRUCKS REINVIGORATE THEIR BRAND See how HMH helped energize the Sterling Trucks brand and drive customers to the dealerships. View the case study
PONDER A MOMENT
	Son, if you really want something in this life, you have to work for it. Now quiet! They're about to announce the lottery numbers. - Homer Simpson When I was kidnapped, my parents snapped into action. They rented out my room. Duct tape is like the force. It has a light side, a dark side, and it holds the world together. Karate is a form of martial arts in which people who have had years and years of training, using only their hands and feet, can make some of the worst movies in the history of the world.
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THE PEOPLE BEHIND THINK With offices in Portland, Oregon, and Charlotte, North Carolina, HMH is a 29-year old, creative marketing communications agency whose services include brand strategy, public relations, advertising, media buying, graphic design and interactive.
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