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| THE POWER AND PERILS OF BLOG PUBLICITY |
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One of the challenges currently facing public relations professionals is how to harness the power of blogs. These web logs—in which writers post their opinions on a given topic and allow readers to respond—have grown exponentially in the past few years and their readership and influence can surpass that of traditional media outlets. According to a report by the digital measurement firm Comscore, 30 percent of U.S. Internet users (that's 50 million people) read blogs at least occasionally. This year, blogs and other user-generated content led Time magazine to name "you" its Person of the Year.
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| GOOD DESIGN TELLS A STORY |
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Design is not an expression of the designer's personal taste, nor even the clients' taste. Rather it is born of a deep understanding of the clients' customers, their language, their personalities, their needs. The designer's path weaves through style guides, winds through emotions, circles around needs and desires, and always unites with logic and creativity. And sometimes the path leads them to small towns in the middle of nowhere, which is where we caught up with HMH design director Danielle Saxman. Reached by cell phone at a photo shoot in Madras, Oregon, Danielle is passionate about good print design and is always happy to share her thoughts about one of her favorite subjects.
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GOOD BOOKS FOR BUSINESS The notion that an idea can become contagious, in precisely the same way that a virus is, is at once logical and deeply counter-intuitive. For most marketers it is counter-intuitive because this notion suggests the most successful ideas are those which spread and grow because of the customer's relationship to other customers, not the marketer's to the customer. It says that the marketer is not—and ought not to be—at the center of successful marketing. The customer should be. Are you ready for that? So committed is Seth Godin to his premise that he gave his book,"Unleashing the Ideavirus," away electronically for free, with the hope that printed versions of the book would follow. So, in this issue we not only recommend a new book, we are including it. Enjoy! |
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| PONDER A MOMENT |
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Once the game is over the king and the pawn go back into the same box. · That the automobile has practically reached the limit of its development is suggested by the fact that during the past year no improvements of a radical nature have been introduced. - Scientific American, January 2, 1909 issue · Where lipstick is concerned, the important thing is not color, but to accept God's final word on where your lips end. · |
| A-DEC BOOSTS SALES WITH A UNIQUE SALES CONTEST |
| See how a sales contest to an interesting European destination tickled the fancy of sales reps and kept sales going for months. |
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| THOUGHTS ON THINK |
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Tell us what you think about THINK. Or suggest a topic for the next issue. Let us know... |
| THE PEOPLE BEHIND THINK With offices in Portland, Oregon, and Charlotte, North Carolina, HMH is a 29-year old, creative marketing communications agency whose services include brand strategy, public relations, advertising, media buying, graphic design and interactive. | |
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| © 2007 HMH | PRIVACY POLICY | Not interested in receiving THINK? |
