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| ARE YOU IN TOUCH WITH YOUR CUSTOMERS? |
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Marketers are not doing a good job of communicating directly with their customers, according to a recent study by the CMO Council. This finding is both surprising and disconcerting when you consider how often the customer centric mantra is touted in the marketing world. After all, a basic tenet of customer centricity is the importance of understanding your customers. One of the best ways to achieve this understanding is through direct interaction with your customers. We all know that two-way communication with customers is paramount in creating solid brand and marketing campaigns based on actionable insights. If this seems like marketing 101, why aren't more marketers doing it? more... |
| KEEP IT SIMPLE, GENIUS. |
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Okay, so here's the truth. Simple is hard. But in branding, the best solutions almost always are those demonstrating a brand promise through a compelling simplicity. And resisting the urge to fuss over an already powerful brand position is often the hardest task of all. more.... |
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GOOD BOOKS FOR BUSINESS One of the most startling discoveries of Emotional Branding has been that, by empowering consumers, ultimately brands are empowered themselves. Case histories from the author's high-profile client list analyze demographic and behavioral shifts in populations and retail distribution channels, then show how all five senses can be used as powerful marketing tools to respond to those trends. Chapters detail how to develop strong brand personalities, customize brand presence to different customer groups, use brand strategies in packaging and display and facilitate interactive access to products through the Internet. |
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One good turn gets most of the blankets. · Don't sweat the petty things, and don't pet the sweaty things. · Artificial intelligence is no match for natural stupidity. |
| THE CARLSON GROUP SHAKES UP THE POINT-OF-SALE INDUSTRY |
| See how an energetic young company convinces the world's top brands to hire it to manage their visual merchandising programs. |
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| THOUGHTS ON THINK |
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| THE PEOPLE BEHIND THINK With offices in Portland, Oregon, and Charlotte, North Carolina, HMH is a 28-year old, creative marketing communications agency whose services include brand strategy, public relations, advertising, media buying, graphic design and interactive. | |
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