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| TV VIEWING OPTIONS MAKE LOCATING AN AUDIENCE MORE CHALLENGING |
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In simpler times, an advertiser could place television ads on top shows on ABC, NBC and CBS and be assured that the majority of the American public would have a seat on the family couch at the assigned show time and view the ad message. This ability to easily capture the viewing public became fragmented with the expansion of cable. Eyeballs were even more difficult to capture with the explosion of the Internet and other electronic gadgets that take potential viewers away from the TV. more... |
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GREAT DESIGN ENSURES YOUR BRAND IS DRESSED FOR SUCCESS |
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Any time a company or a brand is represented graphically, there's an opportunity for it to shine or shame. This includes product collateral, stationery, advertisements, signage, displays, packaging and Web sites -- basically anything in print or pixel used to communicate within or outside a company. That's a lot of pressure on pieces that many times don't get much consideration during creation. more.... |
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GOOD BOOKS FOR BUSINESS Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? Can certain products-with the right combination of positioning and branding-take on magnetic characteristics and galvanize die-hard customers who become walking, talking viral marketers? And accomplish it all without spending a fortune on advertising?. |
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| According to authors Matthew W. Ragas and Bolivar J. Bueno, the answer is yes. Not all brands have the dash of edginess, the devoted fan base or the niche positioning to be cult brands. But those that do tend to share similar characteristics that make them successful--what the authors call the Seven Golden Rules of Cult Branding. The book documents nine brands that follow the Seven Golden Rules and have millions of fans and billions of dollars in revenue to show for it. Now you can learn first hand what these special brands did to set themselves apart, and how to apply the Seven Golden Rules to your own marketing strategies.. |
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| HOME | | | WORK | | | PEOPLE | | | COMPANY |
| PONDER A MOMENT |
| Give a person a fish and you feed them for a day; teach that person to use the Internet and they won't bother you for weeks. |
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| Have you noticed since everyone has a camera on their phones no one talks about seeing UFOs like they used to? |
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| I read recipes the same way I read science fiction. I get to the end and I think, "Well, that's not going to happen." |
| SUBWAY PROMOTIONS ADD LOCAL FLAVOR TO ITS BRAND |
| See how a sandwich contest extended a national brand to the local level, creating excitement and sales in the process. view the case study... |
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| THOUGHTS ON THINK |
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Tell us what you think about THINK. Or suggest a topic for the next issue. let us know... |
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THE PEOPLE BEHIND THINK With offices in Portland, Oregon, and Charlotte, North Carolina, HMH is a 28-year old, creative marketing communications agency whose services include brand development, account planning and research, public relations, advertising, graphic design and interactive. Learn more about HMH. |
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| © 2006 HMH | PRIVACY POLICY | Not interested in receiving THINK? |
