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WHY WAIT FOR COMMERCIAL BREAKS?
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Product placements sell when consumers are most receptive
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In the not-too-distant past, there was a clear distinction between paid advertising and publicity, but in recent years that distinction has blurred. Today's effective marketing strategies are increasingly comprehensive. They often integrate traditional marketing techniques with public relations methods that offer a wider variety of options for placing positive messages about a product or service. more...
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WEBSITES WORK HARDER THROUGH SEARCH ENGINE MARKETING
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So you've got a great website. It's not only beautiful; it also has all the functionality your organization needs to utilize the Internet as your most cost-effective business tool. Now what? The adage, "If you build it, they will come," doesn't really work in this situation. more...
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GOOD BOOKS FOR BUSINESS
Last issue’s suggested reading, How Customers THINK, provided some insights into the mind of your customer. This issue's suggested reading, Ten Key Insights: Unlocking the Mind of the Market, provides some actionable steps. The author has combined the best of marketing books and marketing research texts by focusing on ten key customer insights he has personally helped firms gain, and by describing the key marketing tools and techniques used to glean these insights. Enjoy the book.
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| PONDER A MOMENT |
| Why is it that when you blow in dogs' faces they get mad, but put them in a car and the first thing they do is stick their head out the window?
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| If a penny saved is a penny earned, why does everyone have to put their two cents in? Someone's making a penny.
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| Two wrongs don't make a right, but three left turns do.
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OWENS CORNING USES PRODUCT PLACEMENT
TO SHOWCASE ITS
PRODUCT LINES
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Using ABC's hit show Extreme Makeover: Home Edition as the vehicle, HMH helps Owens Corning get product exposure and truckloads of goodwill. view the case study...
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THOUGHTS ON THINK
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Tell us what you think about THINK. Or, to suggest a topic for the next issue. let us know...
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THE PEOPLE BEHIND THINK With offices in Portland, Oregon, and Charlotte, North Carolina, HMH is a 27-year old, creative marketing communications agency whose services include brand development, account planning and research, public relations, advertising, graphic design and interactive. Learn more about HMH.
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| © 2005 HMH | PRIVACY POLICY
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