CREATING BRAND RELEVANCE IN AN EVER-CHANGING WORLD
Things happen that can alter our view of the world forever. And they can change the way your customers view your brand and what they are looking for you to do for them. See how current events might reshape your brand. more...
TRENDS AFFECT YOUR BUSINESS
TRENDS AROUND THE BEND
Many of us seek a balance between overt materialism and internal value systems. It's the yin and yang of happiness. The balance that seems to be taking shape now is one that begins with the internal and is supported by the external. Read how this trend applies to your business. more...
GOOD BOOKS FOR BUSINESSTo create products and services your customers will really want—and buy—you need to truly understand the way they think. In How Customers Think, Gerald Zaltman says consumers understand only a portion of their own minds. This book explains how you can know more about what consumers really think and feel than they know about themselves. |
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PONDER A MOMENT
What's another word for "thesaurus?"
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Why is it that when you transport something by car it's called shipment, but when you transport something by ship, it's called cargo?
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Did you know that there is enough iron in the human body to form one small nail?
FREIGHTLINER ROLLS OUT BRAND MESSAGE
See how HMH helped Freightliner Trucks, North America's largest truck manufacturer, craft a branding strategy for the road ahead. view the case study...
THOUGHTS ON THINK
Tell us what you think about THINK. Or, want to suggest a topic for the next issue. let us know...
THE PEOPLE BEHIND THINK With offices in Portland, Oregon, and Charlotte, North Carolina, HMH is a 27-year old, creative marketing communications agency whose services include brand development, account planning & research, public relations, advertising, graphic design and interactive. Learn more about HMH. © 2005 HMH
