HMH ADDS EUGENE AND MEDFORD SUBWAY ACCOUNTS
FEBRUARY 3, 2005
PORTLAND, Ore. – The Eugene and Medford Subway markets have selected HMH as their agency of record. HMH will handle media planning and placement, account service, public relations and promotional programs for the 65 Subway franchises included in the Eugene and Medford regions. Since April 2004 HMH has handled advertising for Subway Portland, which includes the 175 Subway franchises in northwest Oregon and southwest Washington.
"HMH's experience working with quick service retail, their track record of successfully supporting the Portland Subway association, and their understanding of the Oregon marketplace make them a great fit for our business," said John Goggins, Eugene board chair.
Subway Eugene has 38 franchises and includes Eugene, Springfield, Roseburg, Corvallis, Cottage Grove, Florence and Bandon. Subway Medford has 27 franchises and includes Medford, Grants Pass, Klamath Falls, Ashland, Brookings and the northern California cities of Yreka, Weed, Mt. Shasta and Dunsmuir.
With offices in Portland, Ore., and Charlotte, N.C., HMH is a 27-year-old full service marketing communications firm serving a wide range of local, regional and national clients. HMH offers advertising, public elations, graphic design, interactive, account planning, media buying and branding services.
