COMPANY · NEWSLETTERS · JUNE 2008

JUNE 2008

ONLINE SHOPPING FRUSTRATIONS IMPACT STORE AND BRAND PERCEPTION

Online Shopping is bigger than ever for 25-44 year old, wealthy women. According to an Ouch Point survey, they are the largest user group but they aren’t the only ones. Ninety percent of the 1,000+ random participants said they shop online these days, with more than one-fifth...

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TEENS ARE BUYING LESS, TOO

It is a good thing it doesn’t matter how teen boys look when they’re playing video games. According to a recent research survey, Taking Stock with Teens by Piper Jaffray, spending on fashion is down 20% on a year-to-year basis, while video game system spending is way up. Young men and women are spending less...

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ACTORS, STUDIOS CLASH OVER WEB CLIPS

YouTube and web video of television shows and movies are great, but they don’t have the actors’ permission to upload them. Studios don’t see why this is a problem and want to continue paying flat fees to actors when they share clips for the world to view. Actors don’t like this arrangement...

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MOBILE BANNER ADS HAVE SAME BRAND RECALL AS TV SPOTS

Get this. Those little ads that pop up on your phone and other mobile devices are just as likely to stick with you as a 30-second television spot. Verizon recently shared some brand recall data at a Mobile Advertising Degree conference. Banner ads on mobile devices not only work...

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